| | |  | Last Updated: Tuesday, June 19, 2007 |  | | | The Numbers Behind The Online Gambling Industry
- Saturday, 18 Nov 2006
There’s no doubt that the online gambling industry is a huge one, but how big it really is? According to recent numbers, there are right now around 2,300 online casinos, and constantly growing. 12 million Americans wagered 6 billion dollars online only last year, and when taking into account that that population accounts for half of the entire market, the whole online casino industry generated 12 billion dollars in the last year . Although there are many small online gambling companies, some of biggest are valued in multi billion dollars, and we are talking right now about an industry that has still a lot of growth potential.
Of course, by being a legit Internet industry, we have to take into account that not all the money wagered stays with the online gambling site. The online casino industry, which may seem at first a fairly simple business, is in fact much more complicated. By supporting a large number of companies and employing thousands of people, the industry has become a huge one. Some of the biggest subsidiary companies are the online casino affiliates, since without them the online gambling industry wouldn’t look the same.
So who exactly are they? The objective of each online casino affiliate is to bring into the online gambling site as many new visitors as possible. They will receive credit for every player they manage to direct to the online casino site, using tools such as cookies and CGI scripts in order to trace the player’s origin. The affiliate will earn between 20-50% of the player’s net play in the online gambling site, which in average will be about $64 a month per player. In total, an online casino affiliate can earn more than $50,000 over a month | |
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