| | |  | Last Updated: Tuesday, June 19, 2007 |  | | | Online Gambling Site Purchases Unique Ad Space
- Thursday, 27 Oct 2005
The marketing tactics employed by Golden Palace Online Casino are a perfect example of thinking outside the box. In yet another attempt to draw attention by rattling the public’s senses, the online gambling site has tattooed the bellies of three pregnant Florida sisters who auctioned their bellies as an ad space to the highest bidder on eBay. The online gambling opportunity couldn’t pass up the opportunity, placing a winning bid of $5000. In return, the three sisters Amy MacDonald, Kathleen Van Dyck and Ann Zemen will be sporting their new tattoo carrying the logo of the online gambling site at local football games.
The sisters reside in close proximity to the James Stadium and the St. Pete Times Forum home of two professional sports teams, the Tampa Bay Buccaneers and the Tampa Bay Lightning. According to their agreement with the online gambling site, they will appear at as many home games taking place during the course of the season. During the games they will flash their pregnant bellies revealing their tattoo, thus promoting the online gambling site. This is not the first time that the online gambling site has used pregnant bellies as ad space.
Discussing their innovative advertisement strategy, Richard Rowe who is the CEO of the online gambling site explains, “We want to corner the online gambling market on innovative advertising". Rowe adds by saying, "As we have seen with our previous pregnant belly billboards Amber Rainey and Elise Harp, this kind of advertising gets a massive amount of attention. We are pleased with this opportunity to promote our brand as well as help out the mothers-to-be with their future baby expenses. | |
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