| | |  | Last Updated: Tuesday, June 19, 2007 |  | | | Bodog Gambling Site Wants NFL Digital Content
- Saturday, 8 Apr 2006
Bodog, one of the leaders in online gambling, is looking to expand its customer experience offers, and targets NFL's digital-content properties. Bodog Television, one of the gambling site's divisions, sent a letter to NFL's Vice President for Media Strategy, addressing the issue. Bodog believes that it can provide a solid online home to NFL's digital-content, and that both sides can benefit from an agreement.
Founder and Chief Executive Officer Calvin Ayre stated that Bodog's powerful brand, combined with its web presence, would complement the NFL's ongoing initiatives to expose professional football across non-traditional mediums. "Here is a solid opportunity to blend a traditional form of entertainment with the new world of digital entertainment," says Ayre, the recent cover subject of Forbes magazine's "Billionaires" issue.
"Bodog.com has seen the power of the Internet first hand," says Ayre. "Securing the rights to the NFL's digital content would be an extremely strategic business move, and would align with our long-term business objectives." Bodog - whose current customer base consists of tech-savvy sports fans and pop-culture watchers, many of whom follow the NFL -- made the offer after hearing news that the NFL's Internet rights agreement expires in May 2006. The league is considering a new deal that is likely to be worth hundreds of millions of dollars. | |
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